Radio Saves Lives

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A huge trial led by Development Media International (DMI) and the London School of Hygiene and Tropical Medicine, sought to find out whether radio could have an impact on people's health. And the results are, quite literally, life-changing. 

West African based Marieta had just turned one when she became really ill. After six days of suffering from a high fever, she fell into a coma. Her father, Tibandiba Lankoande, recalls listening to the message that saved her life.

"That's when I heard an announcement on the radio explaining how to recognise the signs and symptoms of malaria. If I hadn't heard that radio message she wouldn't be alive today."

The organisation produced 150 different one-minute radio messages focusing on the signs of malaria, diarrhoea and pneumonia - three of the biggest killers of children under-five in West Africa. The messages were broadcast across seven local radio stations, 10 times a day, for three years.

This story demonstrates how powerful radio is at communicating an important message. To read the full story