THIS IS HOW THE WORLD SOUNDED @ IRF MALTA 2018
In 2018, the 9th edition of the International Radio Festival (IRF) took place in Valletta, Malta, European Capital of Culture 2018. The IRF remains the world’s first and only Audio Conference and On-Air Festival, showcasing and debating the business and curation of music radio content, whilst broadcasting across the globe.
The IRF’s format presents radio’s unique strength in music discovery storytelling, where on-air hosts who command the daily loyal and trusting ear of their listeners, also share their IRF experiences and everything that was associated with the IRF host country with incredible enthusiasm, on-air and online, before, during and after the festival and conference, for close to a year, and in most cases long thereafter.
Hosting the IRF in Malta further supported Malta Tourism Authority’s music festival strategy (Music Cities) and represented the ultimate audio driven destination marketing channel by leveraging the highly influential, fully editorially driven, music radio/audio space – a media space rapidly being re-discovered as one that delivers lasting impact.
The below links offer further documentation offering full insight to the scope of the IRF, both as a B2B and B2C media event.
IRF18 Malta Highlights (PDF)
Last update: 10th December 2019
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