The International Radio Festival is all about Music Radio Content.
The International Radio Festival (IRF) was founded in 2010 to specifically celebrate radio’s on-air influencers and their production teams who command the trust and loyal “ear” of billions of listeners around the globe.
Radio, defined as human curated audio content, is experiencing a tremendous resurgence fitting in perfectly with today’s ear-phone generation and feeding our need for authenticity and ‘time-away’ from today’s ever-increasing impersonal over-digitalised and über-engaged one-dimensional ‘fake’ world, where superficial ‘panic’ surfing represents the order of the day.
Brands and services are re-discovering the unique story-telling qualities of radio, recognising it as the most sociable medium delivering maximum impact compared to any other media – no wonder radio is returning the fastest growing advertising revenues across commercial channels over the last few years!
The IRF is unique in that the conference format offers invited radio stations not only the opportunity to debate and knowledge share amongst their peers, but to additionally showcase their chosen programme formats to attendees whilst simultaneously broadcasting said programmes live-on-air from the conference back to their home audiences, thus reaching millions of global listeners and making the IRF the largest media event of its kind.
Everyone has the perfect face for radio!
And the IRF’s International Radio Faces gallery represents the world’s first online photographic collection of radio faces uniting radio heroes across all four continents.