PRESS RELEASE FOR IMMEDIATE RELEASE
Cannes, France at MIDEM, Saturday, 28 January, 2012: Founder and Co-President, Darryl von Daniken, announced the dates for the 3rd Edition of the International Radio Festival (IRF), taking place in Zurich, Switzerland. The dates are Thursday, 13th to Sunday 16th September 2012. Also a special edition of the IRF was announced to take place during the London Olympics this summer.
“Not only is September one of the best times to visit beautiful Zurich, it also marks the beginning of many radio station’s new scheduling, making the IRF the perfect B2B conference to attend and absorb further inspiration, knowledge and contacts to produce great music radio programming” says von Daniken.
2012 London Olympic Edition of the IRF
In addition to this year’s 3rd edition, taking place in September 2012, the IRF will be present in London during the 2012 Olympic Games. As an organisation of Swiss origin, the Swiss Government has chosen to showcase the IRF at their “House of Switzerland” initiative, for three weeks in central London. The Festival in turn will showcase the best in music radio programming, and present bands, musicians, music festivals, and leading nightlife brands from both Switzerland and the UK.
Unique aspects of the IRF
Featured radio programme showcases are broadcast live on-air, both locally on FM and on the respective frequencies of the participating radio stations, around the world
The Festival offers the general public a rare “over the shoulder” chance to witness how some of the world’s leading radio jockeys & programming heads run their music shows.
The introduction of the first “ON AIR Awards” in 2011, added an additional dimension to the Festival’s aim of celebrating and recognizing the very best in on-air music programming
Key Figures from June 2011 Edition:
Listener-reach data shows almost 7 mil worldwide audience reach
Festival was On-Air in Zurich, Switzerland for 2 weeks: 50,000 FM listeners daily = 700,000 local listeners
Festival was on site, Sihlcity Mall, open to public for 10 days: 20,000 passers-by, daily = 200,000 local spectators
B2B Conf: IRF welcomed 300+ invited delegates (radio jockeys & programmers, music industry people) and 100+ additional guests
IRF welcomed over 2,500 party guests over 7 nights
International press contact:
(Ms.) MJ Sorenson, Director of Communications for the IRF
MJ Global Communications, LLC New York USA
Tel: +1-646-225-6590
mj@mjglobalcommunications.com
