The IRF is a must-attend event for Radio Jockeys, DJ’s and Music Radio Professionals, Record Labels, Music Managers & Agents, Lifestyle Brands/Services and their Marketing & Advertising Agencies, Media Professionals and Educational Establishments.

For corporate and consumer brand clients alike, the International Radio Festival event and conference format delivers both a qualitative business to business audience as well as a quantitative consumer one.

Unique aspects of the IRF:

• The International Radio Festival is the first business to business and public event platform of its kind in the history of music radio; it is unique as much as in its concept and as it is innovative in its application
• The Festival’s B2B Forum represents the annual place to meet radio and music industry professionals and consumer brands with a vested interest in Music Radio; the world’s most consumed and influential medium.
• Featured radio programmes are broadcasted “Live On-Air”, locally on FM in Zurich, online and uniquely on the respective frequencies of the participating radio stations, around the world
• The Festival offers the general public a rare “over the shoulder” chance to witness how some of the world’s leading radio jockeys and programming heads run their music shows.
• The introduction of the first “ON AIR Awards” in 2011, The IRF “ON-AIR” Awards underpins the Festival’s goal to celebrate the very best in global music radio programming.
• The Festival is the best avenue to break new artists, sell music, and influence consumer habits while engaging with billions of listeners worldwide.

Target audience:

• Radio and music industry professionals & media channels (DJ’s and Radio Jock’s)
• Upwardly mobile 18-40 year old consumers of music (and the forever-youngs)
• Social media, community affine & lifestyle driven
• Opinion leaders active in music and fashion (DJ’s, producers, fashionistas, editors, stylists)

Geographic reach:

• Locally in Zurich for  Swiss audience
• Globally where all participating radio stations originate from
• Clearly defined countries and metropolitan capital cities
• Particular Olympic «Performance» focus during the London Games in Summer 2012

Qualitative Business to Business audiences:

• Renown radio Jockeys, DJ’s, bands and artistes
• Radio station managers and programming heads
• Public, commercial and private broadcasters
• Record labels, recording studios, technicians, studio designers and wholesalers
• Event location, club owners, open air festivals and leisure resorts
• Trade media (music, fashion, art and media titles)
• Producers, managers and agents (radio Jockeys, DJ’s, bands and artistes)
• Lifestyle brands, advertising, marketing and promotions agencies

Quantitative Consumer audiences:

• Global listeners tuned in to the IRF programming (direct and via partner broadcasters etc)
• Local & global visitors on site at IRF events (Olympic special edition and full festival edition)
• Global consumer media (music, fashion, art and media titles)
• Nightlife/clubbers through image transfer by association with leading club brands/labels

For further information in how brands and services can benefit from associating with the International Radio Festival, please contact Darryl von Däniken at darryl@internationalradiofestival.com

“The people behind the IRF do an amazing job. The Fest is certainly something to pay attention to on a number of levels. I can’t believe it hasn’t been done before!”
Peter Ferraro, East Village Radio, New York City, USA